‘Unapologetically Bold’ Rebel Bourbon Zooms Into Racing

Lux Row Distillers announced a partnership spanning multiple races and years between its brand, Rebel Bourbon, and Richard Childress Racing.

Master Distiller John Rempe and the No. 8 Rebel Bourbon car
Lux Row Distillers
Master Distiller John Rempe and the No. 8 Rebel Bourbon car

Lux Row Distillers has joined forces with NASCAR champion Kyle Busch and Richard Childress Racing for an exciting partnership. Kyle Busch will drive the No. 8 Rebel Bourbon Chevrolet, featuring a bespoke label, in the 2024 and 2025 NASCAR Cup Series seasons. The Rebel Bourbon brand continues to break into new territories, following its role as the Official Bourbon of the Premier Lacrosse League. Get ready for a thrilling combination of speed and spirits on the racetrack. Find out more about this sponsorship deal.

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